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Innovation in hospitals doesn't automatically improve performance — there's a critical link in between.
Visit Brosisco →Innovation in hospitals doesn't automatically improve performance — there's a critical link in between.
A study published in Frontiers found that experiential healthcare marketing mediates the relationship between hospital innovation and overall hospital performance.
In other words, how patients experience care delivery is the bridge that connects new innovations to measurable outcomes.
Understanding this mediating role could reshape how hospital leaders approach both technology adoption and patient engagement strategy. Full story:
